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Esta guía trata de los aspectos más importantes del marketing como son su relación con los mercados, sus estrategias-segmentación, targeting, posicionamiento y diferenciación-, sus principales herramientas - producto, precio, plaza y promoción -, la planificación, la organización y el control.. Granica. Barcelona. Año 2005. 1ª edición
- Deck
- Soft cover
- Language
- Castilian
- pages
- 214
- book status
- In good state
9788475777283
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